Writing
DUSSELDORF'S ENERGY-EFFICIENT Stadttor Gate
City gates in Europe have a long history of being both functional and aesthetically important, and the Stadttor in Düsseldorf, Germany, is no exception. Completed in 1998, the double-skin glass façade building is a nod to traditional design but with high tech 20th century performance capabilities. Its energy-efficiency systems are some of the most high-tech and advanced we’ve seen, from sensors to radiant heating and efficient ventilation. Read more @ Inhabitat >>
HOK's LEED Gold-certified Straw Bale Building
A mix of desert climate, high performance goals and the insight of a leader in sustainable design has yielded one of the first LEED Gold-certified straw-bale buildings in the world. Resource- and energy-efficient, the Santa Clarita Transit Maintenance Facility designed by HOK exceeds California Energy Efficiency Standards by more than 40 percent, securing a new standard for straw-bale in high performance building design. Read more @ Inhabitat >>
AGA KHAN AWARDS: Royal Netherlands Embassy
With a site-integrated, passive solar design, the Royal Netherlands Embassy in Addis Ababa, Ethiopia pays homage to the surrounding nature and cultural diversity with an inherent sensitivity to place. Surpassing functional constraints, the structure’s design quietly supports security while placing emphasis on experience, encounter and efficiency. Read more @ Inhabitat >>
Marketing
FSC 'In Good Company' B2B Campaign
Working in close collaboration with the FSC Business Development Director, I helped develop the 'In Good Company' concept and oversaw the implementation of this global B2B campaign. This entailed selection (and persuasion to participate) of industry leaders, coordination with campaign partners on concept, copy and planning, direction of all creative work and development of the media plan for print and online channels. The copy in each advertisement are examples of my writing. I provided 'connected from start' and worked with the respective corporate communication teams to create a statement, quote and highlight fact that aligned each of the partners' unique business goals with the distinct benefit gained by working with FSC. The campaign pitch - 'Industry leaders choose FSC. Learn why you should too.' - is also my work. This project was a milestone in FSC's marketing efforts as it was the first campaign executed at the international level.
Video Production
FSC Promotional Video
I worked closely with London-based media partner Large Blue to create a robust video asset library for FSC that would allow the organization to create a wide variety of promotional, event and campaign videos for years to come. Footage was collected at events around the world through my strategic planning. The 'I am FSC' promotional video featured here marked one of the first outcomes - an evergreen media asset that features one of FSC's most respected Board chairman, speakers from IKEA, Penguin and other multi-national companies as well as some of FSC's diverse international staff.
FSC General Assembly Video Highlights
The FSC General Assembly is the organization's premiere member event. The 2011 Assembly, held in Kota Kinabalu, Malaysia, set a high watermark in communications and multimedia engagement. The daily video highlights are just one example of how the event transcended location to engage stakeholders through digital channels. The conference and speakers featured in this video on Day 3 appear as part of the Forest Frameworks conference - the first conference held as part of the General Assembly and a program I personally developed and spearheaded.
Website
Website Relaunch Brycorp Builders
I designed and executed a website relaunch for this 2nd generation residential construction firm in Burlington, CT. The new site improves aesthetics such as portfolio display, but also provides a greater ease of content and contact management through streamlined and integrated systems. Additionally, the platform upgrade lowered the annual site overhead by about 66%. (www.brycorpbuilders.com)
Website Relaunch Linnean Solutions
I created a website strategy for Linnean Solutions to upgrade the platform, improve usability and increase the capacity of an existing site. The strategy included design, navigation, system integration and editorial planning. I wrote all static content as part a new firm-wide communications standard that can be used in all marketing collateral. The new site allows the firm to highlight services and projects through a front page slideshow. The website also provides a social-media integrated newsroom and allows display and download of large resources such as videos and reports. The website strategy streamlined the programming time and costs by providing a comprehensive plan to web partner Tamarack Media. (www.linneansolutions.com)
Sustainable Design
Schematic Site Plan - solar orientation, storm water, heat island effect, habitat restoration
Completed as part of the requirements for Energy and the Built Environment course at Boston Architectural College.
Sustainable Site Goals
Orient the building and site elements to maximize passive and active solar design
Slow down, capture, and treat as much stormwater on site as possible
Minimize heat island effect
Maximize habitat for native flora & fauna
Minimize the energy and water required for maintenance
IEQ Strategy | Fan Pier Design Studio - thermal comfort, ventilation, light, views, acoustics
Indoor Environmental Quality is affected by a variety of different factors including thermal comfort, ventilation, air contaminants, materials, daylighting, views and acoustical attributes. Each factor plays a role in overall indoor quality and can be integrated into a strategy for an indoor environment conducive to heath, wellness and productivity. This plan lays out a strategy for 2,100 sf design studio in Boston, and was completed as part of the requirements for Energy and the Built Environment course at Boston Architectural College.