Truer, Greener, More Sustainable Economics

A little while back I mentioned that economic innovations surge with environmentalism.

“Once regarded as irrelevant to economic activity, environmental problems are drastically rewriting the rules for business, investors, and consumers, affecting over $100 billion in annual capital flows,” say Worldwatch Institute project co-directors Gary Gardner and Thomas Prugh.

The Worldwatch Institute report State of the World 2008: Innovations for a Sustainable Economy (full report available for purchase: $15 e-book, $18.95 paperback) highlighted that the world’s first global, sustainable market is becoming a reality with environmental initiatives, revolutionary industrial production methods and a surge in environmentally focused investment groups.

In Green Economics: Turning Mainstream Thinking on Its Head, Worldwatch Institute’s Thomas Prugh offers what ‘truer, greener, more sustainable’ economics look like and why we should pay attention to the paradigm shift that is shaping the green economy.

Prugh’s vision of the green economy considers the following:

• Scale. Or understanding ecosystems.
• Stress development over growth.
• Make prices tell the ecological truth.
• Account for nature’s services.
• The precautionary principle.
• Commons management.
• Value women.

Get the whole picture at Green Economic: Turning Mainstream Thinking on its Head at Worldwatch Institute.