Heineken WOBO: The Brick that Holds Beer

Sustainable Design
Written By Ali Kriscenski
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The idea of turning waste into useful products came to life brilliantly in 1963 with the Heineken WOBO (world bottle). Envisioned by beer brewer Alfred Heineken and designed by Dutch architect John Habraken, the “brick that holds beer” was ahead of its ecodesign time...Read more at Inhabitat

Ali Kriscenski
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