Greenpeace’s Kleenex Free Schools Project
Friday, March 14, 2008 at 04:17PM Greenpeace has an idea about how to make Kimberly-Clark listen up about using products that come from unsustainable sources, and they want your help. It’s called the Kleenex Free School Project and the goal is to tell the world’s biggest tissue manufacturer, loud and clear from the many little noses that need tissues, to use sustainable-sourced paper.
From Greenpeace:
Every time you blow your nose with Kleenex tissue, you’re blowing away an ancient forest. And every time you buy Scott or Cottonelle at the store, you’re flushing old growth trees down the toilet.
Most of the pulp Kimberly-Clark uses for its disposable tissue products comes from unsustainable sources. This includes wood from ancient forests like the Canadian Boreal Forest.
As the biggest tissue manufacturer on the planet, Kimberly-Clark has the resources to shift toward sustainability but it is refusing to use recycled paper in its products. Instead, the largest stretch of ancient forest in North America is being clearcut for disposable paper products.
Tell Kimberly Clark to use recycled paper! You can start your own Kleenex Free Schools project today and be part of the solution for our ancient forests. You also can SHOW the company how you feel about forest destruction - use this new online tool to send a photo and a message directly to Kimberly-Clark. Check out what people like you already are sharing and then submit your own photo.